To adapt to the new situation, many people choose to practice fitness and sports at home, as shown by the growth of health and fitness tracking applications; According to Adjust data, visits increased by 31% in the first half of 2021.
In 2020, health and fitness apps achieved high revenue as more people switched to following the exercises in the app, instead of going to the gym as before. Adjust, a mobile marketing analytics platform, saw a 67% increase in app installs in March 2020, and a 48% increase in visits in May.
* Workout at home: New trends.
Although only a few gyms and fitness centers have begun to reopen, the health and fitness segment will still see good growth in 2021. According to Adjust’s latest figures, the number of installs Bookings fell 24% in the first half of 2021, but sessions increased by 31%, indicating that users regularly use the app to take care of their mental and physical health at home.
Health and fitness tracking app installs spiked in early January (10%) after New Year’s celebrations. This shows that many people choose digital solutions to make their determination to stay in shape, instead of signing up for membership cards of gyms. On the other hand, the number of visits in January also increased by 57% over the same period.
Thus, for those who have already downloaded and found their favorite apps, they even increase the intensity and duration of their workouts.
The number of sessions on Sunday is the highest of the week, showing that users often choose this day to exercise. Interestingly, as of the first half of 2021, the first week of March was the week with the highest number of sessions, 9.1% higher than the average for the first half of the year.
Through Adjust’s data, fitness apps have done a good job of retaining users, especially those who came to the app after the first wave of 2020. Even well-known and established gyms do not. I am writing my own application.
* The future of the health and fitness segment.
According to Annie app’s State of Mobile 2021 report, in 2020, there are about 71,000 health and fitness tracking apps launched globally (24,000 on Apple App Store and 47,000 on Google Play Store).
The main challenge now is how to gain a competitive advantage and attract users with high LTVs,” Tayson added.
With so many fitness and health tracking apps, developers don’t just stop at providing workouts and scheduling workouts.
Allowing users to accurately and efficiently track all metrics related to sleep cycles, physical activity, nutrition, even mindfulness meditation.
One can take Meditopia as an example. As a mindfulness meditation guide app, Meditopia has achieved much success and promptly innovated to become more relevant to users during the pandemic. Meditopia kept innovating until they found the right solution for this growing market. They look at the big picture, then tailor the app experience to each individual.
“We offer a comprehensive healthcare program that is tailored to each individual,” says Berk Yilmaz, Development Manager at Meditopia.