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TikTok launches the new app on Amazon Fire TV

TikTok will launch its first TV app, called “More on TikTok” on Amazon Fire TV devices today (via Business Insider). The app will have video playlists compiled and compiled from the TikTok mobile app, Amazon spokesperson Delaney Simmons confirmed in an email to The Verge. It will also include interviews with creators, along with other content running on the one-minute limit of the TikTok mobile app.

   “We were thinking about what it means to adopt streaming devices like Fire TV for connecting with users and how we can provide them with a more dynamic experience, and We feel that putting our content on TV to some extent is a natural next step. ”Nick Tran, TikTok’s global head of marketing.

   According to Business Insider, TikTok is experimenting to determine how well its portable video format works on TV screens. More info on TikTok is a watch-only channel so no login or account information is required and users won’t be able to upload videos or exchange coins. It will be used for free and will have no ads on launch.

   In addition, the TV app will have two new categories of content: “In Studio”, there will be interviews with stars on TikTok and “This is TikTok”, which will attract creators.

   Amazon said it saw a significant increase in the use of mobile-first Fire TV apps such as Facebook Watch, Peloton, MasterClass, and Audible during the first six months of the year, mainly by people stay at home during the coronavirus pandemic.
The TikTok Plus app is now available on all Fire TV devices in the US. Users simply need to say “Alexa, open More on TikTok” to activate this app.
   On Sunday, Microsoft said it was in talks to buy a portion of TikTok from China-based parent company ByteDance, after President Trump threatened to ban TikTok in the US. On Wednesday, rival Instagram launched its competitor TikTok, dubbed Reels, in 50 countries.

   “We were thinking about what it means to adopt streaming devices like Fire TV for connecting with users and how we can provide them with a more dynamic experience, and We feel that putting our content on TV to some extent is a natural next step. ”Nick Tran, TikTok’s global head of marketing.

   According to Business Insider, TikTok is experimenting to determine how well its portable video format works on TV screens. More info on TikTok is a watch-only channel so no login or account information is required and users won’t be able to upload videos or exchange coins. It will be used for free and will have no ads on launch.

   In addition, the TV app will have two new categories of content: “In Studio”, there will be interviews with stars on TikTok and “This is TikTok”, which will attract creators.

   Amazon said it saw a significant increase in the use of mobile-first Fire TV apps such as Facebook Watch, Peloton, MasterClass, and Audible during the first six months of the year, mainly by people stay at home during the coronavirus pandemic.
The TikTok Plus app is now available on all Fire TV devices in the US. Users simply need to say “Alexa, open More on TikTok” to activate this app.
   On Sunday, Microsoft said it was in talks to buy a portion of TikTok from China-based parent company ByteDance, after President Trump threatened to ban TikTok in the US. On Wednesday, rival Instagram launched its competitor TikTok, dubbed Reels, in 50 countries.

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